I hope all of you small to medium size business managers are using web analytics to track your ad roi?
From emarketer, B2B Marketers Up Social Spend
Facebook rated most effective
According to research from Duke University's Fuqua School of Business and the American Marketing Association (AMA), B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. Respondents expected those proportions to reach 7.4% and 11%, respectively, over the next year.