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Social Media Influences Searchers

Two ad impressions are better than one - get higher conversion rates.

"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.

search and social media

Getting the Daily Zeitgeist

Trends and big ideas that influence websites and business development.

The spirit of our times... Trying to answer the question about what's next?

The answer is important because it impacts markets, businesses and your websites.

For example, the 2008 USA Year-End Google Zeitgeist shows that the fastest growing terms in search are obama, facebook, att, and iphone. So, how does this help you with keywords research? It can help you to take advantage of trends in your markets. If you can somehow tie your products to the major trends, then you can take advantage of huge amounts of traffic.

Tips for Measuring Display Ads

Is the long-used click-through rate now officially useless?

clickers.jpg

(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

Social Media: 

Social media requires a real budget

It's not really cheap, or free.

This is great... " While many social media tools are free, knowing how to use them takes experience and perspective. " Sez B.L. Ochman. She has a great post on Adage, "Six Reasons Companies Are Still Scared of Social Media". Check it out if you have second thoughts about social media.

Social Media: 

Ask These Questions Before Website Redesign

We use an open source CMS - Drupal - for website redesigns. These questions about website redesign can be applied to new website development and design as well.
If your website isn't built on an open source CMS - like Drupal, it's probably time for a website redesign.

Costly Lessons From Business Failures

The number one cause of failure is misguided strategy

Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.

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