I hope all of you small to medium size business managers are using web analytics to track your ad roi?
From emarketer, B2B Marketers Up Social Spend
Business owners who are wondering how best to attract the attention of Facebook users might want to favor video and images over lots and lots of text. Fresh Hitwise data shows that Facebook users prefer broadcast media over print sources when it comes to news.
Heather Hopkins recently looked at what news and media websites Facebook users most often visit after getting their social media fix. The list includes the Weather Channel, CNN, Yahoo News, MSNBC, People Magazine, Fox News, Google News, AccuWeather, Topix, and the Drudge Report.
Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing. "YouTube: Best Practices for the B2B Marketer".
1. Write a Keyword-Rich Page Title.
Seth Godin, marketer, author, and blogger, has a great post about basic web usability.
We've seen many business websites get lost in content about the business, caught up in graphics, and focused on how great they are. Many sites lose the business value proposition message altogether. Here are five questions to consider when planning your website or redesign to help keep you on track.
Morgan Stanley analyst Mary Meeker gives an excellent macro Internet presentation at Web 2.0 Summit each year. Internet trends and the economy - mobile impact on markets, retailers, advertising, e-comm.