The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.Social Media Tools drupal website application development community software applications web design website development km blogs marketing business workplace facebook control social media social informatin management cio life cycle blogging applications
But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.
Bringing on the blogs
Creating communities, connecting people, sharing knowledge, capturing ideas, and spurring mashups scares the hell out of most organizations, businesses, and associations.Social Media Tools drupal website application development collaborative software web design website development Open Source CMS enterprise mashups tags xml tagging privacy business enterprise 2.0 search fear FUD customers blogging
Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.
Stay tuned.start conversations web design website development enterprise mashups marketing privacy failure communities business bullshit customers marketing practices blogosphere walmart word of mouth lies wal-mart blogging
In a new book,"Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company ", author George Day and co-author Paul Schoemaker make the case for open minded management. Mr.web design website development Open Source CMS blogs employees management xml connecting tagging marketing candor communication talent blogosphere conversations cluetrain people knowledge open minded peripheral vision blogging
From Hugh, gapingvoid.com - disrupt or die,
Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
So to Madison Avenue, let me ask the question:
So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?
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I read a post this morning from Jeff Jarvis on main stream media (MSM) that fits into the bigger trend I am seeing taking shape on the net and fanning out to touch almost every part of our lives.drupal website application development web design website development sharing open source mashups connecting customers blogosphere people knowledge mdedia youtube blogging
These two articles from Harvard reflect what we've been talking about, along with many others for the last two years. There are lessons to be learned from the open source software communities that will impact the way groups work together in organizations. What I've learned, my personal experience, from the open-source movement is that people want to contribute to endeavors of mutual benefit.Social Media Tools drupal website application development Open Source CMS Business Development Ideas groups privacy communities human networks conversations cluetrain manifesto high-performance collaboration blogging
James Cherkoff has an article, Modern Marketing in The Observer as well as on his site about the changing nature of media and the affects that social software is having on organizations. What's more, B. L. Ochman, has a post, Internet? Is That Some New Fangled Thing? that shows some corporations are clueless not only of the blogosphere but even of the net.Social Media Tools drupal website application development marketing media blogosphere new media information culture clueless blogging