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How Social Media and Web 2.0 Work In Business

The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.

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Corporate Blogging

But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.

Bringing on the blogs

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Consumer IT Delivering Corporate Productivity

  1. Better Customer Relationships,
  2. Improves Knowledge Management,
  3. Facilitates Recruiting and Retention,
  4. Increases Business Opportunities,
  5. Builds Community.

I finally get it - this stuff is too simple. What do you think?

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Enterprise web 2.0 services

"McAfee said he first realized the potential of Web 2.0 technologies to become an Enterprise 2.0 platform while studying more traditional corporate software applications including ERP, BPM, supply chain management and customer relationship management (CRM). At first, he was skeptical about the value of Web 2.0 for business, but hands-on experience convinced him that it had potential.

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"U.S. military needs wikis, video sharing, defense expert says"

From an article in Computer World...

U.S. military needs wikis, video sharing, defense expert says

The U.S. military should embrace user-driven Web services such as wikis, video-sharing sites and social networking sites as its focus grows to include providing more security and reconstruction help, a defense analyst recommended today.

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Advancing Insights - Keeping an Eye on Distant Events

Changing times?

From Hugh, gapingvoid.com - disrupt or die,

Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
purchasing behavior.

So to Madison Avenue, let me ask the question:

So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?

 

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Employee Attitudes & Financial Performance With Blogs & Tags

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