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Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they are fantastic.

" Is Marketing A Discipline In Crisis?" by Tom Guarriello, thetruetalk blog. These are Tom's thoughts about goog "having serious difficulty figuring out a workable ad model for social networking sites", and his first day at the BRITE Conference.

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Community Software Solutions

business social media solutions Understanding online communities, social media, social media tools, and social commerce are important to your business, and you need to spend some quality time using them to really get what they're all about. The power of user-driven tools lies in the using.

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The future of management?

As the need for knowledge workers increases, hopefully, business development managers will consider these innovative management ideas along with the new web 2.0 technologies (social networks and community applications) to implement them.

From Harvard Business review. "MANAGEMENT 2.0"Some of the ideas might be near to you... Lots of good comments.

What Does the Future of Management Look Like to You?

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Facebook widgets, applications, and mashups

"In Facebook, Investing in a Theory", NY Times

"Thousands of software developers are creating features for Facebook, the rapidly growing social network, many hoping to strike it rich alongside Facebook's own employees."

We go even further... Users of our social web applications can use many already developed widgets, applications, and content (vids, images, text) to automagically apply on facebooks. Users/members are authenicated on login. All content is RSS/XML enabled.

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Facebook mashups and marketing

"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.

"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."

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CRM and Social Networking

Business managers need to take notice of the social web. With social software applications - social networking and community solutions combined with CRM, managers and employees can improve customer support and value while improving productivity.

Snagged this article and images from Selvas Cano, "Online Communities / Social Networking and CRM

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E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

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Crowdsourcing

"The Rise of Crowdsourcing" -

By Jeff Howe, Wired

"Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D."

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