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connecting with customers

Purpose Driven Social Network Software

Christopher Carfi, The Social Customer Manifesto, has pulled together ten good reasons why business development managers should consider using social network solutions and community software solutions. I've snagged the bullets but go a head and read his full post.

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Changing times?

From Hugh, gapingvoid.com - disrupt or die,

Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
purchasing behavior.

So to Madison Avenue, let me ask the question:

So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?

 

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Boiled to death!

The Boiling Frog Syndrome: If you throw a frog into a pot of boiling water, he'll jump out. But if you place a frog into a pot of lukewarm water and slowly turn up the heat, it will boil to death. Seth writes about "The Mediocre Emergency, For years, you've been designing, making and marketing stuff in a mediocre way. No one dropped what they were doing to fix the problem.
It's not an emergency.

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