consumers

Social Media Influences Searchers

"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.

search and social media

admin Thu, 10/15/2009 - 10:18
Online shoppers looking for better deals. admin Fri, 08/21/2009 - 10:07
Social Media

Death Sells

Submitted by admin on Thu, 08/07/2008 - 07:49

There is a definitive link between death and consumer behavior according to a study by Professor Naomi Mandel and co-author, Dirk Smeesters of the Rotterdam School of Management.

"Eat, Drink and Go Shopping: Why Thoughts of Death Whet Consumers' Appetite for Stuff", from knowledge at Wharton.

"The paper explores several aspects of human psychology, but its principal finding is simple enough: When humans think about death, they tend to binge.

Social shopping sites ringing up sales

Submitted by admin on Mon, 04/07/2008 - 10:39

Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.

Younger Generations Use Technology Differently

Submitted by admin on Tue, 11/27/2007 - 15:38

Younger generations [future customers and employees] rarely notice the technology in the devices they use. Baby boomers raised in the 1960s only saw the programming and didn't think much, if at all, about the technology and infrastructure that brought them Bonanza, The Ed Sullivan Show and Laugh-In.
Not only do younger generations perceive technology differently from their elders, including the CIOs and other executives who manage IT organizations and corporations, but they use it differently, too.

Mashability to Mashups

Submitted by admin on Sun, 09/02/2007 - 12:01

The NY Times has an interesting article about mashups - Do the Mash (Even if You Don't Know All the Steps)

 

"POP music has its mash-ups that combine tunes and vocals from different songs. YouTube viewers do it, too, mixing together segments from various music videos."