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consumers

Connecting Innovation to People, Places, & Things

The idea of connecting people, places and things is real. Get an account on any of the social networks to see for yourself. The web is writeable and information flows like water. People are doing things that were never before imagined. They are creating and sharing ideas via blogs, videos, podcasts, etc. Business managers and project teams should take notice because these social applications can help them improve customer service, product development, and information flows.

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It's a small world afterall

From Co-Creation Trend 3: Control by Jennifer Rice from What's Your Brand Mantra? "There are millions of unpaid volunteers who want to help create products and content that they want to buy. Yes, it means relinquishing some control. But it also means an incredible amount of energy and momentum to the companies who are brave enough to work with it."

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