The open-source software movement developed because people had an "itch to scratch". One that "off-the-shelf" software did not support or was too costly to use. In the open source community people want to contribute, learn and share their knowledge and experience. They want to participate in a rich learning environment. They want to be able to get their work done and make a difference. We know from experience that these ideas work in a business environment.
For the last several months I've been busy implementing social web applications in organizations. The tools we use are based almost exclusively on open source software. Funny, right now on cnbc, the "Hot Topic" is about web 2.0 and social networks. Everyone it seems is defining web 2.0 and social networks.
One of our mantra's is about...
Here are a couple of ideas to solve the problem.
So you'd like to... know if you qualify as NewAge++ - A guide by Christopher Locke, author-in-progress, Mystic Bourgeoisie.
...the project went from being mine (for about a week, while I thought about it) to ours (as I signed up each of 32 co-authors) to a tool for all of us (as I watch the book getting used in ways I never intended, by people I don't even know.)
Danah Boyd writes, " I’ve been meaning to write a paper on The Significance of ‘Social Software for some time, but… In the meantime, i’ve written an abstract for public criticism."
"In this paper, I will explore the contributions of social software. I will argue that there have been notable technological advancements, but that their significance stems from the rapid iteration of development in ongoing tango with massive user participation. In other words, the advances of social software are neither cleanly social nor technological, but a product of both.
I will explicitly address three case studies central to the narrow scope of social software - Friendster, blogging and Flickr. I will discuss how tagging, audience management (such as ACLs) and articulated social networks are neither technological advances nor social features, but emerge as a product of collective action and network affects. While parts of these technologies have been built in research, the actual advances are impossible to construct in a laboratory due to the sociological effects necessary for maturation."
The "rapid iteration of development in ongoing tango with massive user participation" is right on target. She is opening her research to anyone that is interested and that wants to particpate. I bookmarked it and tagged it with socialsoftware and research on del.icio.us.
What can businesses learn from this? From a marketing angle, check out the posts from Evelyn and Hugh.
Watch the Stories You Make Up About Your Customers Evelyn writes "Marketers are simply notorious for it: we segment, and slice and dice the population and make broad-ranging assumptions. We make up stories about sets of customer..."
make your customers the marketing department from hugh on gaping void is about what he and his partner sig believe. Sig: "Make the customer integral to the process, make the customer the central player in "The Flow"" and Hugh: "Make your customers the marketing department."
Finding your values and priorities.
Find a quiet place to relax and let your daily cares recede from your mind. Close your eyes, let your mind begin to imagine something that you know will certainly happen someday -- the end of your own life. Imagine yourself in a hospital bed, knowing you have only a few hours left to live or you may imagine your own funeral.