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Changing times?

From Hugh, gapingvoid.com - disrupt or die,

Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
purchasing behavior.

So to Madison Avenue, let me ask the question:

So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?

 

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Learn, Change or Die

What's killing us: smoking, drinking, diet, stress and lack of exercise has not changed for decades. From Fast Company, the May cover story is "Change or Die." As you can tell by the title, it is about changing behavior, whether it is for health reasons or business. John Kotter, a Harvard Business School Professor says that even in business " The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people."

MYTH: CRISIS IS A POWERFUL IMPETUS FOR CHANGE

REALITY: Ninety percent of patients who've had coronary bypasses don't maintain changes to the unhealthy lifestyles that worsen their severe heart disease and greatly threaten their lives.

MYTH: CHANGE IS MOTIVATED BY FEAR

REALITY: It's too easy for people to go into denial of the bad things that might happen to them. Compelling, positive visions of the future are a much stronger inspiration for change.

MYTH: THE FACTS WILL SET US FREE

idea management culture change die people knowledge death growth health insight bad habits behavior actions
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