But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.
Bringing on the blogs
Over the last few years, management gurus Malone, Hagel, and now Hamel have published books on innovative management and new technologies - social network tools and community software applications. Here's a taste of what Gary Hamel has to say...
"Innovative management: A conversation with Gary Hamel, from Mckinsey quarterly (reg req).drupal website application development community software applications web design website development Open Source CMS Business Development Ideas open innovation employees collaboration 21st century organization fear talent clueless technology coordination theory performance Malone social productivity innovative management
I finally get it - this stuff is too simple. What do you think?drupal website application development web design website development Open Source CMS Business Development Ideas blogs wikis employees xml search orchestrating resources knowledge complexity social productivity consumer IT corporate IT social networking
Nice, this is one of the reasons, internal email spam, why organizations are starting to use social software applications. "e-mail of the species deadlier than the mail?" - from confused in calcutta.Social Media Tools web design website development Open Source CMS employees communications knowledge corporate social networks email spam internal spam pettiness abuse
"McAfee said he first realized the potential of Web 2.0 technologies to become an Enterprise 2.0 platform while studying more traditional corporate software applications including ERP, BPM, supply chain management and customer relationship management (CRM). At first, he was skeptical about the value of Web 2.0 for business, but hands-on experience convinced him that it had potential.Social Media Tools drupal website application development community software applications web design website development Open Source CMS Business Development Ideas blogs wikis enterprise mashups employees web services corporate social networking software drupal
Snagged this article and images from Selvas Cano, "Online Communities / Social Networking and CRMSocial Media Tools community software applications web design website development Open Source CMS Business Development Ideas sharing connectedness enterprise mashups employees open api's communities customers interactions feedback crm support knowledge engage
The NY Times has an interesting article about mashups - Do the Mash (Even if You Don't Know All the Steps)
"POP music has its mash-ups that combine tunes and vocals from different songs. YouTube viewers do it, too, mixing together segments from various music videos."Social Media Tools drupal website application development collaborative software web design website development Open Source CMS sharing enterprise mashups employees xml mashps mashability walled gardens marketing practices business opportunities consumers mixing informating social productivity api's