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Enterprise Blogging for Cooperative Strategies

In Seth's post The magic word, I think the confusion he talks about is pervasive and applies to many of us outside of marketing. In the following posts, both Seth and John write about mutually shared goals inside and outside of the organization and how to achieve them.

The magic word from Seth,

No, it's not please.

It's ego.

enterprise blogging systems web design website development Open Source CMS connecting marketing innovation communities strategy customers flat world orchestrating resources growth goals ego cooperation listening blogging

Learn, Change or Die

What's killing us: smoking, drinking, diet, stress and lack of exercise has not changed for decades. From Fast Company, the May cover story is "Change or Die." As you can tell by the title, it is about changing behavior, whether it is for health reasons or business. John Kotter, a Harvard Business School Professor says that even in business " The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people."

MYTH: CRISIS IS A POWERFUL IMPETUS FOR CHANGE

REALITY: Ninety percent of patients who've had coronary bypasses don't maintain changes to the unhealthy lifestyles that worsen their severe heart disease and greatly threaten their lives.

MYTH: CHANGE IS MOTIVATED BY FEAR

REALITY: It's too easy for people to go into denial of the bad things that might happen to them. Compelling, positive visions of the future are a much stronger inspiration for change.

MYTH: THE FACTS WILL SET US FREE

idea management culture change die people knowledge death growth health insight bad habits behavior actions
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