Morgan Stanley analyst Mary Meeker gives an excellent macro Internet presentation at Web 2.0 Summit each year. Internet trends and the economy - mobile impact on markets, retailers, advertising, e-comm.Social Media Tools trends marketing strategies e-comm mobile interent mary meeker presentation 2009 economy
"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.
social media search engine optimization marketing search influence consumers brands research seo list real-time search conversational search website drupal
(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?social media marketing search strategy media display ads banners clicks tactics measuring clicks measure advertising
This is great... " While many social media tools are free, knowing how to use them takes experience and perspective. " Sez B.L. Ochman. She has a great post on Adage, "Six Reasons Companies Are Still Scared of Social Media". Check it out if you have second thoughts about social media.social media marketing cost adoption risk
There is a definitive link between death and consumer behavior according to a study by Professor Naomi Mandel and co-author, Dirk Smeesters of the Rotterdam School of Management.
"Eat, Drink and Go Shopping: Why Thoughts of Death Whet Consumers' Appetite for Stuff", from knowledge at Wharton.
"The paper explores several aspects of human psychology, but its principal finding is simple enough: When humans think about death, they tend to binge.Business Development Ideas marketing sales consumers death dying consumption behavior
The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information. You know, the kind you would get from actively participating in a community or talking to customers. Ohhhhhhhh messy. Too time consuming.drupal website application development Open Source CMS marketing communites strategy sales orchestrating resources business processes tips firewall
How many times a day does - What do you think - get asked? Who's asking? Your customers, your employees, your suppliers, your kids, your friends, strangers, the media, colleagues. It seems everybody wants to know what you think.
Equally important is who is answering the question. Why, because more people can and do freely volenteer information - user generated content - about what they think. People on the net are organizing around interests and sharing reviews, images, videos, podcasts, votes, recommendations. They are writing to the web using social software applications.community software applications sharing marketing branding markets sales user generated content