Skip to main content

marketing practices

The Power of Social Media

" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."

drupal website application development community software applications web design website development Open Source CMS sharing enterprise mashups culture marketing communications customers marketing practices flat world orchestrating resources knowledge video social productivity social media

Advertising taking on new art forms

Continuing to muse about advertising - confused in calcutta

This is about social media taking on new art forms.

...we're going to see something new emerge soon. We're going to see marketers and advertisers compete for sponsorship of ultra-short videos and cartoons, which will become a whole new art form.

web design website development markets marketers marketing practices brands events cartoons commissions sponsorship videos social media advertising art form artists

Enterprise Social Networking Blasting Off

Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.

The industry analyst firm IDC has released a new report that indicates that the enterprise social networking market (demo) is ready for ignition and liftoff.

Social Media Tools drupal website application development web design website development Open Source CMS Business Development Ideas groups enterprise mashups talent management connecting collaborating marketing creating social web apps privacy gated social networks strategy recruiting marketing practices productivity social media

Mashability to Mashups

Marketers Finding Diamonds In Social Network Sites

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

start conversations Social Media Tools drupal website application development web design website development enterprise mashups marketing gated social networks candor marketers recruiting marketing practices connecting employees social productivity social media

Corporations As Complex Adaptive Systems?

E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

start conversations web design website development enterprise mashups marketing privacy failure communities business bullshit customers marketing practices blogosphere walmart word of mouth lies wal-mart blogging

Chris Anderson (the longtail) interview about his upcoming book

Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance.  I haven't read a book in some time but Chris's new book about the longtail will certainly be one that motivates me enough to buy it and read it.

Social Media Tools drupal website application development Open Source CMS sharing enterprise mashups employees xml connecting marketing imagination marketing practices people brands performance the long tail targeting niches

Realistic Customer Feedback

Social network software (Ideascape) pushes customer feedbabck further than was possible with traditional focus groups and surveys. Users submit product development ideas into an ongoing contest for approval by their peers. Ideas rated highly by other users bubble up to the top of the list, providing submitters with notoriety as well as reward incentives. Corporate marketers can take the highest-potential ideas into their own product development process.

Social Media Tools enterprise mashups employees xml marketing communities customers marketing practices feedback knowledge ideas are everywhere empowered
Subscribe to marketing practices