markets

What Do You Think?

Submitted by admin on Mon, 04/28/2008 - 10:54

How many times a day does - What do you think - get asked? Who's asking? Your customers, your employees, your suppliers, your kids, your friends, strangers, the media, colleagues. It seems everybody wants to know what you think.

Equally important is who is answering the question. Why, because more people can and do freely volenteer information - user generated content - about what they think. People on the net are organizing around interests and sharing reviews, images, videos, podcasts, votes, recommendations. They are writing to the web using social software applications.

Advertising taking on new art forms

Submitted by admin on Tue, 09/25/2007 - 11:47

Continuing to muse about advertising - confused in calcutta

This is about social media taking on new art forms.

...we're going to see something new emerge soon. We're going to see marketers and advertisers compete for sponsorship of ultra-short videos and cartoons, which will become a whole new art form.

The Power of Microtrends by Mark Penn and E. Kinney Zalense

Submitted by admin on Sat, 09/15/2007 - 11:12

Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.

Corporations As Complex Adaptive Systems?

Submitted by admin on Thu, 10/12/2006 - 08:42

Grant McCracken, This Blog Sits at the Intersection of Anthropology and Economics, has an interesting post, "Remodelling the corporation" that fits with the cluetrain, 1999 "markets are conversations", and the hughtrain, 2004 "THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE", ideas.

Connecting Innovation to People, Places, & Things

Submitted by admin on Wed, 07/20/2005 - 10:55

The idea of connecting people, places and things is real. Get an account on any of the social networks to see for yourself. The web is writeable and information flows like water. People are doing things that were never before imagined. They are creating and sharing ideas via blogs, videos, podcasts, etc. Business managers and project teams should take notice because these social applications can help them improve customer service, product development, and information flows.

It's Alive!

Submitted by admin on Fri, 06/10/2005 - 10:16

The Power Of Us, BusinessWeek, "Mass collaboration on the Internet is shaking up business. ...A big, hairy, monstrous organism, that is. The nearly 1 billion people online worldwide -- along with their shared knowledge, social contacts, online reputations, computing power, and more -- are rapidly becoming a collective force of unprecedented power."