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Online Marketing - Search and Email Work Best

"Each year, Datatran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009. "

for best online marketing use email and search

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Tips for Measuring Display Ads

clickers.jpg

(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

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Consumer IT Delivering Corporate Productivity

  1. Better Customer Relationships,
  2. Improves Knowledge Management,
  3. Facilitates Recruiting and Retention,
  4. Increases Business Opportunities,
  5. Builds Community.

I finally get it - this stuff is too simple. What do you think?

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