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shoppers

Social shopping sites ringing up sales

Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.

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Social Networkers Want To Shop

From USA Today... "Survey: Social-network sites could also lure shoppers"

The networking sites "provide some of the most powerful word-of-mouth-marketing opportunities there have ever been," says Nancy Costopulos, chief marketing officer at the American Marketing Association. "It's past the fad zone and into the reality zone."

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