"In Facebook, Investing in a Theory", NY Times
"Thousands of software developers are creating features for Facebook, the rapidly growing social network, many hoping to strike it rich alongside Facebook's own employees."
We go even further... Users of our social web applications can use many already developed widgets, applications, and content (vids, images, text) to automagically apply on facebooks. Users/members are authenicated on login. All content is RSS/XML enabled.
"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.
"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."