" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."
"Google and Friends to Gang Up on Facebook ", NY Times
"...an alliance of companies led by Google plans to begin introducing a common set of standards [open api's] to allow software developers to write programs for Google's social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning.
"McAfee said he first realized the potential of Web 2.0 technologies to become an Enterprise 2.0 platform while studying more traditional corporate software applications including ERP, BPM, supply chain management and customer relationship management (CRM). At first, he was skeptical about the value of Web 2.0 for business, but hands-on experience convinced him that it had potential.
This idea has been around for some time. I first read about it in, "small pieces loosely joined", by Dave Weinberger (one of the authors of the cluetrain). Anyway, Micheal Schrage has a good post, "Round-off Error? Hardly!" MIT Technology Review that applies the math. to the idea.
With business social networking software - managers and employees now have a system for connecting informal interactions and discovering new information flows.
So, stop reading about social applications and collaboration tools. Unleash your imagination and start experimenting. The real power of social software can only be appreciated with hands-on experience. Consider a pilot project.
"In Facebook, Investing in a Theory", NY Times
"Thousands of software developers are creating features for Facebook, the rapidly growing social network, many hoping to strike it rich alongside Facebook's own employees."
We go even further... Users of our social web applications can use many already developed widgets, applications, and content (vids, images, text) to automagically apply on facebooks. Users/members are authenicated on login. All content is RSS/XML enabled.
Business managers need to take notice of the social web. With social software applications - social networking and community solutions combined with CRM, managers and employees can improve customer support and value while improving productivity.
Snagged this article and images from Selvas Cano, "Online Communities / Social Networking and CRM
From knowledge at wharton... New book, "Competing in a Flat World" is a great start for any business development manager that is charged with figuring out how to apply innovative ideas.
"Many companies looking to cull data from multiple sources to help their employees do their jobs better are seeking mashups as an answer, said Anthony Bradley, a Gartner analyst, Sept. 21 at the Gartner Web Innovation Summit 2007 here.