From Tony Wagner, the Harvard education specialist..... “Today,” he said, “because knowledge is available on every Internet-connected device, what you know matters far less than what you can do with what you know. The capacity to innovate — the ability to solve problems creatively or bring new possibilities to life — and skills like critical thinking, communication and collaboration are far more important than academic knowledge.
Understanding online communities, social media, social media tools, and social commerce are important to your business, and you need to spend some quality time using them to really get what they're all about. The power of user-driven tools lies in the using.
But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.
Bringing on the blogs
- Better Customer Relationships,
- Improves Knowledge Management,
- Facilitates Recruiting and Retention,
- Increases Business Opportunities,
- Builds Community.
I finally get it - this stuff is too simple. What do you think?
" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."
Nice, this is one of the reasons, internal email spam, why organizations are starting to use social software applications. "e-mail of the species deadlier than the mail?" - from confused in calcutta.
This idea has been around for some time. I first read about it in, "small pieces loosely joined", by Dave Weinberger (one of the authors of the cluetrain). Anyway, Micheal Schrage has a good post, "Round-off Error? Hardly!" MIT Technology Review that applies the math. to the idea.
With business social networking software - managers and employees now have a system for connecting informal interactions and discovering new information flows.
So, stop reading about social applications and collaboration tools. Unleash your imagination and start experimenting. The real power of social software can only be appreciated with hands-on experience. Consider a pilot project.