user generated content
How many times a day does - What do you think - get asked? Who's asking? Your customers, your employees, your suppliers, your kids, your friends, strangers, the media, colleagues. It seems everybody wants to know what you think.
Equally important is who is answering the question. Why, because more people can and do freely volenteer information - user generated content - about what they think. People on the net are organizing around interests and sharing reviews, images, videos, podcasts, votes, recommendations. They are writing to the web using social software applications.
What Web 2.0 Means to You By Jim Rapoz
Offers his opinion on Web 2.0... "The next generation of the Web is agnostic and interactive, giving more control to the user through services,lightweight interfaces and hard-to-recreate data sources."
You can read more about web 2.0 here or by clicking on the related tags, web20, on the right.
Open source, like the blogosphere, is a grassroots (bottom up) movement. Try not to let the grassroots lull you into believing that it is about one or two people with an idea or cause. Today's grassroots ideas on the net become viral in days, scaling in volunteers (Seth, will you help us) to what would make any organization or marketeer cry for mercy or celebrate in the streets. But, that's not happening in most business organizations. Too bad.