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Social Networking for Business

"The growing number of companies offering private-label social network solutions, as well as IBM's recent entry into the field with its Lotus Connections social software platform for business, is a sure sign of increased demand. Other companies, like LinkedIn and Ryze, have social networking at the core of product offerings that generate revenue by bringing offline business networking practices into the online world. And corporations are continuing to incorporate advertising on affinity networks in their campaigns to reach highly targeted audiences with measurable response rates.

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The tipping point

People everywhere have mind-boggling ideas and compelling stories to tell. They want to improve themselves, their jobs, the world. We make it easy for people to give voice to their crazy ideas and to share their iridescent stories with others using enterprise web 2.0 and social software applications.

This is Open Innovation - What we've learned from the open-source movement and the blogospshere is that people want to contribute to endeavors of mutual benefit.

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