Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing. "YouTube: Best Practices for the B2B Marketer".
YouTube is a destination not just for youth audiences and tech enthusiasts, but for the business community as well.
â€¢ 1.5 million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google2
â€¢ 1.4 million out of 3.4 million UK small business owners visit an online video site each month - they are 32% more likely to visit an online video site than the average user3
â€¢ YouTube reaches half of online UK small business owners, more than 7 times the reach of FT.com3
â€¢ 47% of IT professionals watch videos to research technology solutions on YouTube4
â€¢ 25% of C-level execs prefer video format over text.
Specifically, the paper gets into:
- Uploading all video assets
- Creating great content
- Getting found
- reaching your target audience
- building a home for your brand on YouTube
- tracking, analyzing, and improving - innovating and integrating.
YouTube is the second largest search engine on the web, and that is reason enough not to ignore it, unless you have a business that simply doesn't cater to interesting videos (the key is to make them interesting...I know...easier said than done).