Employees are able to collaborate and share what they know with other employees and learn what they don't know about customers. To go further, these social applications can be opened up so parts of the them (idea management) can help customers provide feedback, make reviews, or share ideas on how to improve products and services. This works. Take a look at Amazon.
The NY Times has an interesting article about mashups - Do the Mash (Even if You Don't Know All the Steps)
"POP music has its mash-ups that combine tunes and vocals from different songs. YouTube viewers do it, too, mixing together segments from various music videos."
Business development ideas - connect + develop equals VALUE for any size organization, business, or institution. Are You Reaping the Benefits of Web 2.0 - social networks - community software - participation - connecting? Web 2.0 (also referred to as Enterprise 2.0) is reshaping the way businesses of all sizes must operate in order to succeed in a rapidly changing marketplace. Trends like this one are changing customer expectations, buying behaviors, the way products/services are developed, and the pace at which companies must make decisions and even shift directions.
"The good and bad Of Web 2.0 tools", By J. Nicholas, IT News
It once bet its collaboration strategy on Microsoft tools. It's expanded to consider more Web 2.0 tools, but getting them implemented and used is far from easy.
Here's an interesting article from Wharton with Michale Porter, the strategy guru. (reg req)
Mr. Porter makes an excellent point with, "...it is important for everyone in the organization to understand the strategy and align everything they do with that strategy every day." Too bad most employees don't have a clue to what strategy is or how it relates to their daily work activities.
Social Networking Software - Community Drivien Sites - Collaborative Tools
Creating communities, connecting people, sharing knowledge, capturing ideas, and spurring mashups scares the hell out of most organizations, businesses, and associations.
Robin Good has an excellent video interview with Alan Moore about web2.0, social network software systems, communities, media, branding and much more.
Web 2.0 is reshaping the media and business landscape to an extent unimaginable even a year ago.
There's a new online book from Charles Leadbeater about creative collaboration. I snagged a couple of paragraphs from his site/blog because it jibes with what we've been yaking about, less eloquently, here, here, and here for the last three plus years. "People want to be players not just spectators, part of the action, not on the sidelines. "