Grant McCracken has an interesting post, "Ethnography: and comes back again". It's about instructing senior exec's on how to get back in touch with their customer's.
Social Media Tools
Lot's of talk these days about web 2.0 and software-as-a-service in the enterprise from the likes of Nick Carr, Dion Hinchcliffe, and the Gillmor Gang.
From Early Stage VC, Peter Rip post about, "So What Does Web 2.0 in the Enterprise Look Like?
History can help us answer this question. If you are old enough to remember a world before PCs, then you have an unfair advantage. (Nice feeling for a change, huh?) You have seen history repeat twice and are likely to see it happen again. The answer is The Dominant IT Company defines the landscape for Enterprise IT. Everyone else follows.
Most social network platforms we set-up and run are for business organizations. Organizations that want to connect people, ideas and information - mashups - so they can improve decision making and performance amongst employees, customers, suppliers, etc. But some of the ideas Mr. Young writes about, scaling self-expression, reach of distribution, and decentralizing the ecosystem apply to what we enable inside businesses.
Mr. Hinchcliffe writes about the use of Web 2.0, social software in the enterprise and how organizatins can apply it as a light weight solution to some of the vexing customer relationship problems.
"With IT budgets slack, delivering business value is paramount" Posted by Dion Hinchcliffe.
By Jeff Howe, Wired
"Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D."
For the last several months I've been busy implementing social web applications in organizations. The tools we use are based almost exclusively on open source software. Funny, right now on cnbc, the "Hot Topic" is about web 2.0 and social networks. Everyone it seems is defining web 2.0 and social networks.
One of our mantra's is about...
Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance. I haven't read a book in some time but Chris's new book about the longtail will certainly be one that motivates me enough to buy it and read it.
Social network software (Ideascape) pushes customer feedbabck further than was possible with traditional focus groups and surveys. Users submit product development ideas into an ongoing contest for approval by their peers. Ideas rated highly by other users bubble up to the top of the list, providing submitters with notoriety as well as reward incentives. Corporate marketers can take the highest-potential ideas into their own product development process.
One of my regular reads comes out with this handy annual trend-watching tool. Most of the trends are connected to the net and imply a great deal of social networking software. If you're a manager you really need to be asking yourself, what am I doing today to participate in these trends that are already unfolding?