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Social Networking for Business

"The growing number of companies offering private-label social network solutions, as well as IBM's recent entry into the field with its Lotus Connections social software platform for business, is a sure sign of increased demand. Other companies, like LinkedIn and Ryze, have social networking at the core of product offerings that generate revenue by bringing offline business networking practices into the online world. And corporations are continuing to incorporate advertising on affinity networks in their campaigns to reach highly targeted audiences with measurable response rates.

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Corporate Blogging

But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.

Bringing on the blogs

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Innovative Management is Enterprise 2.0

Over the last few years, management gurus Malone, Hagel, and now Hamel have published books on innovative management and new technologies - social network tools and community software applications. Here's a taste of what Gary Hamel has to say...

"Innovative management: A conversation with Gary Hamel, from Mckinsey quarterly (reg req).

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Consumer IT Delivering Corporate Productivity

  1. Better Customer Relationships,
  2. Improves Knowledge Management,
  3. Facilitates Recruiting and Retention,
  4. Increases Business Opportunities,
  5. Builds Community.

I finally get it - this stuff is too simple. What do you think?

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The Power of Social Media

" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."

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Open social

"Google and Friends to Gang Up on Facebook ", NY Times

"...an alliance of companies led by Google plans to begin introducing a common set of standards [open api's] to allow software developers to write programs for Google's social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning.

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Exclusive social networks

"A NEW fad is sweeping across Silicon Valley, causing excitement, confusion and hyperbole not seen since the dotcom bubble. It began in May, when Mark Zuckerberg, ten days after turning 23, took the stage in a San Francisco warehouse and announced that he was opening up Facebook to outside programmers. Anyone can now build little programs, or - widgets, into the network. To illustrate his idea, Mr Zuckerberg projected onto the wall behind him a social graphic pattern of nodes representing Facebook users and the links among them.

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