Web 2.0 and Social Networking Behind The Firewall

The business world is adopting web 2.0, social software to meet internal demands.

"The whole Web 2.0 explosion has moved from the consumer and college student world to professionals in the business world," says Amy Shuen, author of Web 2.0: A Strategy Guide. (O'Reilly Media, 2008). "Employees are seeing this as a way of enlarging their sphere and interacting with colleagues." The following links are from a CW article, "The new employee connection: Social networking behind the firewall. As Facebook-like apps infiltrate the enterprise, they're integrating the workforce in unforeseen ways".

Businesses using Web 2.0 and Social Networking applications behind the firewall:

Some of the above companies are using open-source Web 2.0 for their social networking applications.

Here's some enterprise web 2.0 information from McKinsey.

"Building the Web 2.0 Enterprise": McKinsey Global Survey Results.

  • Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey's second annual survey on the business use of Web 2.0 technologies.
  • Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures.
  • Other companies report that the barriers to adopting Web 2.0 tools include management's inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership.


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