"The whole Web 2.0 explosion has moved from the consumer and college student world to professionals in the business world," says Amy Shuen, author of Web 2.0: A Strategy Guide. (O'Reilly Media, 2008). "Employees are seeing this as a way of enlarging their sphere and interacting with colleagues." The following links are from a CW article, "The new employee connection: Social networking behind the firewall. As Facebook-like apps infiltrate the enterprise, they're integrating the workforce in unforeseen ways".
Businesses using Web 2.0 and Social Networking applications behind the firewall:
- Deloitte LLP: D Street
- IBM: Beehive
- Best Buy: BlueShirt Nation
- The whys of social networking
- Your say: Booster or time-waster?
Some of the above companies are using open-source Web 2.0 for their social networking applications.
Here's some enterprise web 2.0 information from McKinsey.
"Building the Web 2.0 Enterprise": McKinsey Global Survey Results.
- Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey's second annual survey on the business use of Web 2.0 technologies.
- Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures.
- Other companies report that the barriers to adopting Web 2.0 tools include management's inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership.