search engine optimization
Web content development covers more than just writing compelling copy on pages. Things like link names, title tags, page titles, alt tags, task names, meta data, image names and descriptions, and call-to-action buttons all have to work together for a site to be usable and effective. Text should be concise and informative. For more details, see the .pdf file below.
"Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.