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social media

What is Social Media?

The all-knowing Wikipedia defines social media as "Internet-based tools for sharing and discussing information among human beings." But really, social media is about connecting, interacting, and sharing online.

From a promotional and marketing perspective, things are not so clear cut or easy. The biggest problem is that some people think of social media as just one more channel to push sales. You can but you have to do it gently and with your customers interests first. This is not a position for an intern.

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Social Media In Government

"Feds Launch Social Media Group -- In December 2008, the members of the Federal Web Managers Council presented a white paper to the Obama transition team addressing perceived and real barriers as well as opportunities for government entities to engage in a social media environment.

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Tools For Crowdsourcing, Consumer Recommendations and Predictions

"The best recommendation tools perform a balancing act: They connect to consumers' sense of individuality as well as their group identification. Similarly, the tools must come up with recommendations that stretch horizons with suggestions that are new and a bit surprising, yet not off-putting. Recommendation approaches vary in how much access to the "long tail" of niche or obscure products they provide. Most recommendation engines offer a balance of the familiar and the unexplored."

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