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Corporate Blogging

But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers.

Bringing on the blogs

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"The First Principle of Social Web Apps"

Keep in mind that this idea, "first principal of social web apps", applies mostly to external social web applications and not so much to internal ones. Internal social networking applications and community software are driven by business development requirements, which are generally more rigid than those found on the open net.

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