Understanding online communities, social media, social media tools, and social commerce are important to your business, and you need to spend some quality time using them to really get what they're all about. The power of user-driven tools lies in the using.community software management drupal website application development community software applications Open Source CMS Business Development Ideas sharing open innovation communities orchestrating resources knowledge social productivity social media community roi social media tools
Not so fast. I often times get caught up in what I know about social networking and information management - the curse of knowledge. I assume that most people are familiar with the ideas of social information management. They aren't.drupal website application development community software applications web design website development Open Source CMS Business Development Ideas sharing collaboration connecting social information management personal information management udell shared spaces
Younger generations [future customers and employees] rarely notice the technology in the devices they use. Baby boomers raised in the 1960s only saw the programming and didn't think much, if at all, about the technology and infrastructure that brought them Bonanza, The Ed Sullivan Show and Laugh-In.
Not only do younger generations perceive technology differently from their elders, including the CIOs and other executives who manage IT organizations and corporations, but they use it differently, too.
"The growing number of companies offering private-label social network solutions, as well as IBM's recent entry into the field with its Lotus Connections social software platform for business, is a sure sign of increased demand. Other companies, like LinkedIn and Ryze, have social networking at the core of product offerings that generate revenue by bringing offline business networking practices into the online world. And corporations are continuing to incorporate advertising on affinity networks in their campaigns to reach highly targeted audiences with measurable response rates.Social Media Tools drupal website application development community software applications web design website development collaboration knowledge management internal communications productivity expertise locator staff finder corporate social network solutions social commerce
Over the last few years, management gurus Malone, Hagel, and now Hamel have published books on innovative management and new technologies - social network tools and community software applications. Here's a taste of what Gary Hamel has to say...
"Innovative management: A conversation with Gary Hamel, from Mckinsey quarterly (reg req).drupal website application development community software applications web design website development Open Source CMS Business Development Ideas open innovation employees collaboration 21st century organization fear talent clueless technology coordination theory performance Malone social productivity innovative management
" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."drupal website application development community software applications web design website development Open Source CMS sharing enterprise mashups culture marketing communications customers marketing practices flat world orchestrating resources knowledge video social productivity social media
"A NEW fad is sweeping across Silicon Valley, causing excitement, confusion and hyperbole not seen since the dotcom bubble. It began in May, when Mark Zuckerberg, ten days after turning 23, took the stage in a San Francisco warehouse and announced that he was opening up Facebook to outside programmers. Anyone can now build little programs, or - widgets, into the network. To illustrate his idea, Mr Zuckerberg projected onto the wall behind him a social graphic pattern of nodes representing Facebook users and the links among them.Social Media Tools drupal website application development community software applications web design website development Open Source CMS privacy facebook exclusive social networks spammers socio-graph open platforms social media private social networks firewall abuse
"McAfee said he first realized the potential of Web 2.0 technologies to become an Enterprise 2.0 platform while studying more traditional corporate software applications including ERP, BPM, supply chain management and customer relationship management (CRM). At first, he was skeptical about the value of Web 2.0 for business, but hands-on experience convinced him that it had potential.Social Media Tools drupal website application development community software applications web design website development Open Source CMS Business Development Ideas blogs wikis enterprise mashups employees web services corporate social networking software drupal
With business social networking software - managers and employees now have a system for connecting informal interactions and discovering new information flows.
So, stop reading about social applications and collaboration tools. Unleash your imagination and start experimenting. The real power of social software can only be appreciated with hands-on experience. Consider a pilot project.Social Media Tools drupal website application development community software applications web design website development Open Source CMS Business Development Ideas sharing enterprise mashups collaboration community xml communications recruiting flat world orchestrating resources opportunities knowledge control startegy retention emyployees corporate social networks social productivity api's