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drupal website application development

Web 2.0, Communites, and Business Processes

The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information. You know, the kind you would get from actively participating in a community or talking to customers. Ohhhhhhhh messy. Too time consuming.

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Social shopping sites ringing up sales

Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.

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