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Maximize shared understanding.

Wouldn't that be something? If businesses sought ideas from multiple sources
– especially unconventional ones (like BLOGS!) that offer diversity and
independence - and blended and synthesized them with their own internal ideas.
Just think if they captured the company’s informal social network –
the daily problems, challenges, and opportunities that their employees, partners,
customers/clients, investors, et al face. Imagine if businesses let staffers
and outsiders blog on company and product news from their site. I mean, actually
listened, before a crisis, to the immediate feedback and responded. From real
people they could co-create innovative solutions to complex problems.

The Web has matured as a communications medium. It can deliver benefits not
found anywhere. It's interactive, instantaneous, cost-effective and it offers
the potential to precisely engage people inside and outside the business in
a rich-dialogue to help everyone move forward.

I like this post: Forget
Influencing For A Minute, Be Influence-Able
, Evelyn
Rodriguez
, "Marketers can focus squarely on influencing and tipping
points and building buzz -- and forget a valuable part of the equation lies
in being influence-able ourselves. If you focus solely on "getting the
word" out, you totally miss out on the greatest competitive advantage of
blogs."

start conversations drupal website application development community software applications web design website development sharing communications ideas connecting the dots people knowledge teachable open mind internal PR