B2B Marketers Up Spending on Social Media

I hope all of you small to medium size business managers are using web analytics to track your ad roi?

From emarketer, B2B Marketers Up Social Spend

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According to research from Duke University's Fuqua School of Business and the American Marketing Association (AMA), B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. Respondents expected those proportions to reach 7.4% and 11%, respectively, over the next year.