Facebook mashups and marketing
"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.
"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."
Social Media Tools web design website development Open Source CMS mashups xml connecting marketing openess walled garden open api's communities retailers facebook hooks enteprise mashups users closed wal-mart widgets applications