Why Do Good Companies Fail?
Jadgish Sheth has done some research, and thinks he has an answer.
There are six externalities that bring about change.
The Boiling Frog Syndrome: If you throw a frog into a pot of boiling water, h
Today, your brand is being watched, augmented, and de-located.
The days of slow change are over. In fact, the market place is moving faster than most businesses can adapt. Globalization, deregulation, transparency, aging boomers, and new communications methods are forcing businesses to adapt or perish.
How can you achieve muliple objectives under these conditions?