The best way to get your head around website optimization is to open a Google analytics (free) account and check out the bounce rate of your site visitors. You can even run multiple experiments simultaneously. To Learn more about website optimization, check out google, Think 2010.
There is a definitive link between death and consumer behavior according to
How many times a day does - What do you think - get asked? Who's asking?
Passion lives with diversity on the long tail. Yep, it's an adventure going there. I discover awesome things - from niche markets - that blow me away and really cool people - bloggers - who have mind-boggling ideas about everything.