Main Stream Media, Email, Dying
I read a post this morning from Jeff Jarvis on main stream media (MSM) that fits into the bigger trend I am seeing taking shape on the net and fanning out to touch almost every part of our lives.
Media no more Jeff Jarvis, Buzz Machine,
When you think about it, media are the artificial inventions of their means of distribution: Books begat authors; fast and cheap presses enabled reporters and press barons; TV bore anchors. But there is nothing to say that these media are preordained as the best methods of sharing knowledge and getting things done in society. They were the convenient ways. Emphasis on the past tense.
Jeff is right on. Main Stream Media (MSM) is dying. What's replacing it and many other modes of communication, internal email included, is Web 2.0. Here's the the question I'm asking, Why Can't Business Learn From Open Source And Blogging?
I hope you read my post, link above, and the related links, espcially Paul Graham's essay. Business so to speak as usual is not working anymore.
Ellen Finkelstein writes passionately about Knowledge Management With Blogs and RSS
I'm appalled at the current state of document and knowledge management in many organizations today. E-mail is the most commonly used system - and of course, it doesn't work at all. People who aren't on the e-mail's TO list don't get the e-mail and don't know what's happening. E-mails are bandied about discussing several versions of policies or documents, and a week later, no one knows which e-mail includes the final version. Employees who enter the organization even one day later, have no idea what the policies or decisions are, and no way to find out, except by word of mouth - which is extremely unreliable.
These IDEAS, conversations, are taking shape in the blogosphere today, right now - real time. How do you share information with co-workers, partners, suppliers, customers, family? Where do you get your information?
Seth has a post, The wrong question,
How will new media work for the big advertisers?" This is paraphrased over at: gapingvoid: the multi-billion dollar suicide pact between clients and television.
I don't think new media leads us to products that are better or more healthful or honest, necessarily. I think it clearly leads us to products (and the stories about them) that are far more focused. Not only isn't there a cost to specialization, there's now a benefit to it. Focus is no longer expensive. Mass is.