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Monitor the Blogosphere

I think this discussion from Doc Searls is worth following simply because of the diverse approaches to monitoring the blogosphere. Technorati and a couple of other organizations, including us to a lesser degree, are working on analytics and algorithms to find the pulse on any particular subject in the blogosphere.


In Department of Connections, Doc Searls has gathered several posts together from, Jason Calacanis, Mike Sanders, Dave Winer, Jeremy Zawodny, Jeremy Wright, Marc Canter , Geek News Central, and Disruptive Media Technologies about the new Technorati service. Doc writes in respose to, "The selling of the Blogosphere, Technorati's big push into monetizing its treasure trove of data collected about millions of blogs, by Tom Foremski at SiliconValleyWatcher. The item is still the top story on his site.


"How Technorati hopes to market its treasure trove of data itm collects on millions of blogs to corporations, exposing the relaxed intimacy of online conversations. It's all part of a growing ecosystem of companies hoping to profit handsomely from the work of bloggers.""

Employees blog!

I strongly believe that the best method to weigh in on any discussions in the blogosphere is to let employees blog. If a company's internal conversation is mostly positive, employee blogs would reflect those realities of the business and transfer them to the blogosphere. Employees could monitor the blogosphere in a similar fashion to the wikipedia community that keeps their content updated and pretty much spam free and accurate. With enough employees participating in the blogosphere, anything of interest to the business will be discovered.

Something I read in Hugh MacLeod's, hughtrain, about how a business' biggest ad expense will be advertising to their own employees really resonates for me. Hugh, "We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

business blogging platform 



"We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.


Product benefit doesn't excite us. Belief in humanity and human potential excites us.

Think less about what your product does, and think more about human potential.

What statement about humanity does your product make?"

"The hardest part of a CEO's job is sharing his enthusiasm with his colleagues, especially when a lot of them are making one-fiftieth of what he is. Selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it. The future of advertising is internal."

You have the cluetrain and the hughtrain,now you can buy a ticket, Ideascape to get on board.

The cluetrain,"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."


People everywhere have mind-boggling ideas and compelling stories to tell...

really want to improve themselves, their jobs, the world. Ideascape makes it easy for them to give voice to their crazy ideas and share their iridescent stories with others using enterprise social software - blogs, forums, chat, podcasts, wikis, and, private-messaging.

In bizspeak, Advancing Insights' services and tools connect employee wisdom with business strategies to create, innovate, and adapt offerings, processes, and skills, which prevents lost opportunities and the loss of talented people to better-positioned, more-interesting organizations.

People are smart, they intuitively know what is going on. I posted, Taking action with their dollars a couple of weeks ago to describe the changes in mainstream media and this one Because markets are changing faster than businesses.