Pimpin' the web...

Firefox Users Monkey With the Web from wired.com, " In a modern twist on the hot rodders of old, Firefox users are pimping the web, one browser at a time."

Just goes to show you that web users increasingly want to be able to customize their experience; just look at the cell-phone ringtone business!  Businesses who can satisfy people's innate need to personalize their surroundings, which now includes their "virtual" spaces, will thrive.

This desire for customization, along with our intrinsic selfishness and social nature, is exactly why this works (steve rubel, micropersuasion.com) and why this may not (John Paczkowski, siliconvalley.com/gmsv).