Search 2.0 With Ooze

Whatever business you're in these new search engines will have a profound effect on how people find you on the net. We all know, findability, like location in retail, is what it's all about .

From read/write web, "Search 2.0 vs Traditional Search

Search 2.0 (S-2.0):

What I'm calling Search 2.0 are actually third generation search technologies. To explain the generations:

• First-generation search ranked sites based on page content - examples are early yahoo.com and Alta Vista.
• Second-generation relies on link analysis for ranking - so they take the structure of the Web into account. Examples are Google and Overture.
• Third-generation search technologies are designed to combine the scalability of
  existing internet search engines with new and improved relevancy models; they bring into the equation user preferences, collaboration, collective intelligence, a rich user experience, and many other specialized capabilities that make information more productive.

Examples: Swicki, Rollyo, Clusty, Wink, Lexxe"

So how does marketing fit into this new search 2.0 model?  Jonnie Moore has coined a new term, "Objects of Sociability - Ooze"! Hugh, from gapingvoid, says, "What is an Object of Sociability [OoS, or "Ooze" for short]? "Ooze" is
simply something that allows you to engage with another person. It could be anything. It could a party. It could be a bottle of wine. It could be a hyperlink. It could be a social gesture. It could be social currency."

Whatever it is, Ooze finds its way on the net. Yes, it turns up in these new search engines in many forms. In this eco-system, they could be ratings, blogposts, bookmarks, podcasts, mashups, etc.

Anyway, what are you doing to make your "information more productive"?