Tomorrow's Employee and Social Networks
College Students' Latest Obsession from eMarketer.
Forget parties and hanging out at Starbucks. Today college students are clicking on to networking sites like MySpace.com and Facebook.com to socialize.
According to the National Center for Educational Statistics (NCES), there are over 15 million undergraduate college students in the US, and they are a strong, active online audience.
"Social networking has taken the college crowd by storm, verging on an obsession on many campuses," says Ms. Williamson. "On many college campuses, this form of networking has become such a mainstay of social life that students sign up even before they start their freshman year."
To understand this complex group more deeply, eMarketer went back to campus to interview students. The picture that emerged is of a college student population that:
- Is adept at multitasking
- Is collaborative and group-oriented, whether doing schoolwork or participating in online communities
- Moves seamlessly between multiple communications platforms
- Believes in their right to express themselves online
- Is unfazed by the idea that the online environment may not be as safe as they think
- Wants to participate in the media they consume"
These kids will be your employee's/customer's/competitor's one day.
Check out my post on your blog as resume and autobiography.