A whole brain
BuzzMachine, Jeff, More new-fangled ads is a post on a few insights from Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media.
Tobaccowala, "We believe the future is left brain and right brain. We believe it's both," he said. "It's not going to be the tyranny of numbers, nor is it going to be the petulance of artists. You can program and numericalize as much as you want, but sooner or later you're going to need the people and the ideas."
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