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Communications Scale with Social Networks

Most social network platforms we set-up and run are for business organizations. Organizations that want to connect people, ideas and information - mashups - so they can improve decision making and performance amongst employees, customers, suppliers, etc. But some of the ideas Mr. Young writes about, scaling self-expression, reach of distribution, and decentralizing the ecosystem apply to what we enable inside businesses.

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Delivering new business value with social software

Mr. Hinchcliffe writes about the use of Web 2.0, social software in the enterprise and how organizatins can apply it as a light weight solution to some of the vexing customer relationship problems.

 "With IT budgets slack, delivering business value is paramount" Posted by Dion Hinchcliffe.

Social Media Tools employees xml connecting collaborating customers crm business processes business value emterprise mashups human intelligence

Realistic Customer Feedback

Social network software (Ideascape) pushes customer feedbabck further than was possible with traditional focus groups and surveys. Users submit product development ideas into an ongoing contest for approval by their peers. Ideas rated highly by other users bubble up to the top of the list, providing submitters with notoriety as well as reward incentives. Corporate marketers can take the highest-potential ideas into their own product development process.

Social Media Tools enterprise mashups employees xml marketing communities customers marketing practices feedback knowledge ideas are everywhere empowered

Making Meaning in the Organization

If you know our site, you know our mantra is "ideas are everywhere". With this in mind, making meaning constantly evolves. We use our own tools to connect, engage, and share ideas and information.  So everybody - meaning scales - is tied into the concentric circles (individual, team, group, department, division, organization, and outside)  of emergent thinking to make meaning. Through this connectedness of meaning the organization performs better and leaves little doubt about what needs to be done.

Social Media Tools web design website development Open Source CMS sharing xml connecting communities meaning customers flat world knowledge engage suppliers ideas are everywhere participation employess meaning maker

"Conservative Innovation"

"Conservative Innovation

Creating disruptions is fine. Mending them can be even better."

by Nicholas Carr

"Research by business scholars has shown that, when it comes to major innovations, the first movers rarely find the greatest success. They're usually outmaneuvered by the copycats' the companies that follow in the innovators footsteps but end up dominating the market because of their stronger managerial and marketing skills.

Business Development Ideas enterprise mashups mashups customers first movers copycats pioneers corporate

"Enterprise 2.0: The Dawn of Emergent Collaboration"

Interesting piece from MIT Sloan about enterprise social networking software. I suppose the uptick or rate of adoption for businesses will accelerate in 2006 and 2007. LOL We've been spouting off about corporate social software, web 2.0 stuff for over three years to businesses that remain clueless. Of course, it's great to see Mr. McAfee introduce and explain Enterprise 2.0 (social-software, web-2.0) concepts in terms, hopefully, managers will GET.

Social Media Tools drupal website application development collaborative software Open Source CMS enterprise mashups social web applications employees xml marketing rich internet applications privacy gated social networks customers knowledge
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