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The Power of Microtrends by Mark Penn and E. Kinney Zalense

Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.

admin Sat, 09/15/2007 - 11:12
Front end of innovation

Below is information on an innovation conference that I received in an email.

admin Thu, 11/16/2006 - 15:50
Social Media
Big consumer trends

From Wharton, "Unilever';s Michael Polk:

admin Thu, 11/16/2006 - 07:10
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