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Google Releases B2B Marketing Best Practices Guide for Youtube

Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing. "YouTube: Best Practices for the B2B Marketer".

YouTube is a destination not just for youth audiences and tech enthusiasts, but for the business community as well.

• 1.5 million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google2

• 1.4 million out of 3.4 million UK small business owners visit an online video site each month - they are 32% more likely to visit an online video site than the average user3

• YouTube reaches half of online UK small business owners, more than 7 times the reach of FT.com3

• 47% of IT professionals watch videos to research technology solutions on YouTube4

• 25% of C-level execs prefer video format over text.

Specifically, the paper gets into:

- Uploading all video assets

- Creating great content

- Getting found

- reaching your target audience

- building a home for your brand on YouTube

- tracking, analyzing, and improving - innovating and integrating.

YouTube is the second largest search engine on the web, and that is reason enough not to ignore it, unless you have a business that simply doesn't cater to interesting videos (the key is to make them interesting...I know...easier said than done).

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