There are several ways to optimize a Drupal website for SEO:
Use the Drupal SEO Checklist module: This module provides a checklist of SEO-related tasks that need to be completed, such as setting up your site's meta tags and creating a sitemap.
Use the Metatag module: This module allows you to set up and manage your site's meta tags, including title tags and descriptions.
Use the Pathauto module: This module automatically generates SEO-friendly URLs for your site's pages, based on the content's title.
Google has put together a best practices paper for B2B marketers who wish to
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