The days of slow change are over. In fact, the market place is moving faster than most businesses can adapt. Globalization, deregulation, transparency, aging boomers, and new communications methods are forcing businesses to adapt or perish.

How can you achieve muliple objectives under these conditions?

To get ideas - engage the wisdom of crowds, in ways you've never imagined possible. You can see this idea in action on del.icio.us and technorati.com.

Kathy Sierra from creating passionate users blog remarks on "The wisdom of crowds" ..."the wisdom comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the group."

Many companies are creating Web sites with 1990s tools intended to create static pages. The superior alternative is a content-management system (CMS), which stores content in a structured database that's optimized for frequent updates.