Amazon figured out social shopping and e-comm - social e-commerce - a long ti
As any business person knows, connecting your offerings with buyers/customers
Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.